Alteria Capital

Identity, brand and corporate website for one of the largest venture debt funds in India enabling startups through a variety of debt financing products to early and growth-stage venture capital backed companies

“

A continuous and fluidic approach to the logo was taken to represent forward thinking, adaptability, progress and motion. The heavy weight on the type helps create a stronger emphasis on the symbol creating several interesting visual elements and structures that has been used across the website and multiple forms of communication. The rounded edges of the symbol and type and other visual elements was set to make the firm appear approaching and friendly.

“

“

The designs language we wanted to create needed to strongly represent the funds vision, inception story and values. It wasn’t just about creating a website for a venture debt fund, but also taking a step further and helping visitors quickly understand what venture debt fund was.

“