Identity, experience and interface design for upcoming properties enabling the team for pre-sales by showcasing their newly designed villas targeted for a specific clientelle. Objective was to transcend the brand offline luxury centric approach into the digital.

 

The identity was a quick upgrade that was needed to support some updated communication material that was entering the market. It’s the design language across the website that reflects more of the personality and the values that we wanted to present to clients.

 
 

A central thought of communicating luxury through websites is by communicating less. This gets interesting cause you have to do more, show more, make the client feel more, with little. So what' goes on the website and it’s sections is critical cause you can’t really have a lot of talking points.

 
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