Hashtag Poker

Identity, app design, communication design for a young poker brand based out of Goa (India), focused on initiating users into the world of poker through courses, tutorials, quizzes and online poker challenges.

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The task for us was to create a bright, positive, functional, engaging, and adaptive website while following contemporary UI practices, that would present the service’s benefits effectively and amplify its communication with users.

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Our research approach with Hashtag Poker was to talk firstly to experts and determine who would they go about teaching poker to someone completely new. What would flows for those be and how can they be connected to ensuring users keep playing constantly. A competitive landscape scan also enabled us with the tools and direction we needed to take this app to an entirely different space.

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The poker set for Hashtag Poker is designed uniquely for quick visibility through clear color and type hierarchy allowing to take some cognitive load off users while taking quick decisions either during quizzes or a quick game.

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