Experience design and interface for a new age food recommendation, rewards and ordering app based out of Mumbai, India aimed at all the cool spots of the city. Quick transfer of credits, gifts with a strong discovery component.
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A new age food ordering app that was quick, appealed to a younger audience and supported a well researched underlying founder led philosophy: That recommendations are driven mostly through friends. Everything about the app was about enabling this very thought for the users.
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Using tokens, reward points and gifts to drive a strong sense of loyalty for it’s users, Thrive wanted to disrupt the food delivery space by relying on simple delight factors.