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LA offices

Identity for a Machine Learning Automation Platform: Machine Works


Machine Works is a cutting edge Machine Learning Automation tool that allows any business to see their data in ways they once thought was unimaginable. At the core of this service lies their strong digital background, in-depth knowledge of Machine Language Protocols and a young team. All of which had to get reflected through their identity.


Our approach to their logo was to fuse the world of analytics, data, digital and design all in one immediate look without leaving much choice or need to build a story around. The service and is offerings, while advanced, are pretty straightforward and that’s what the team at The Banana Design Co. focused on. A clean, straight forward approach to Machine Work’s identity.